What is going on?
As many people already know Fotolia owners launched the DPC (dollarphotoclub). project, a site where clients can buy images based on the “image on demand” principle and pay only 1$ per image. Contributors get only a subscription commission rate from this sale. The minimum payment to buy this “subscription” is ONLY 10$ for 10 images, which may not seem bad. Some people even may think about “new buyers” and “more money”. Unfortunately it is not good. This project is dangerous for contributors and for the whole stock industry.
Why this situation is good only for DPC & Fotolia.com owners?
It is clear that the final target of Fotolia owners is not a new market but a takeover of the current stock market. Fotolia management tries to convince us that they are care about us, the content creators. They tell us that it is profitable not only for DPC and Fotolia. They tell us that it is profitable for authors as well. But it is not. DPC incomes will grow by pulling existing buyers away from other stock agencies, not by finding new buyers. DPC’s goal is get a big bite of the stock pie, cut out this market, move to a completely new arrangement with buyers and crush its competitors. And all of this is done with our unconditional support. Because at this moment we don’t have rights. We cannot refuse to allow our images to be used on DPC. All our images from Fotolia are on DPC as well. We don’t have the choice to add or delete our images from DPC..